MLBAM President & CEO Bob Bowman said the theory behind recently launched digital network 120 Sports "is that every story is two minutes long, 120 seconds." Bowman, appearing Wednesday on MSNBC's "Morning Joe," added, "It's built for the digital age, i.e. it's built for digital first, not even on what we call TV today. Every story is two minutes long and that gets to the attention span. We laugh at teenagers but all of us, even people as old as we are, our attention span is getting shorter and shorter and shorter as well. ... It tries to move quickly. It's mobile, it's video and it's shareable which are the three things all content has to be now." Bowman said content will be "whatever the most topical sports story is" and will include "some highlights and some live look-ins." The day 120 Sports launched, the net was "fortunate to have" Giants P Tim Lincecum "throwing his second no-no so they actually did a live look-in to watch that." Bowman: "The only limitation is your imagination, but it still takes hard work and it takes cooperation. What we like about 120 is we have the NBA, the NHL, MLB, PGA Tour, NASCAR, it's the first time all those entities have gotten together and sort of done it on their own without the ESPNs or Foxes involved and that's an important model too. Pay TV is very important to everybody but this is an over-the-top, direct-to-consumer video-only, mobile-only product that we think is going to do quite well" ("Morning Joe," MSNBC, 7/2).
MORNING GLORY: 120 Sports on Wednesday announced that a new two-hour block of live programming called "120 Morning Run" will debut at 8:00am ET. The show will be co-hosted Monday through Friday from 8:00-10:00am by Laurence Holmes and Dylan McGorty and will serve as a preview for the day to come, as well as provide a round-up of the previous night's most important topics and events. Holmes currently hosts his own night time talk show for Chicago-based WBBM-AM and WMAQ-NBC. McGorty also co-hosts a weekend show on WGWG-FM. Yahoo Sports' Eric Edholm also will join the 120 Sports team, providing analysis on the NFL and fantasy football for "120 Morning Run" (120 Sports).
