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SBD/July 3, 2014/Marketing and Sponsorship
White Wash: Roger Federer Calls Wimbledon's Dress Code "Too Strict"
Published July 3, 2014
ABSENT BY DESIGN? In N.Y., Vanessa Friedman asks given the "amount of excitement fashion is professing about that great new maybe-huge market known as 'activewear,'" why is Stella McCartney currently the "only catwalk designer represented on Center Court?" If a brand "wanted to demonstrate its seriousness about the sporting sector, hooking up with a tennis player would seem an obvious step." Yet in the "many discussions of fashion before and during the current Wimbledon tournament," top design names are "notably absent -- from the court at least." They are "in the umpire seat and on the sidelines, thanks to the uniforms created by Ralph Lauren as the official outfitter." But the Ralph Lauren team said that designing apparel for tennis players during play "simply wasn’t a priority, as they had a strong court presence already" (N.Y. TIMES, 7/3). Meanwhile, USA TODAY's Chris Chase lists his 13 "biggest Wimbledon fashion hits and misses" (USATODAY.com, 7/2).