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Marketing and Sponsorship

PRCA Signs Two-Year Deal With Weather Guard To Be Organization's Official Truck Box

The Professional Rodeo Cowboys Association and Weather Guard have agreed to a two-year deal to make the brand the Official Truck Box of the PRCA and the Wrangler National Finals Rodeo. Weather Guard will have signage at December’s NFR in Las Vegas and will sponsor bullfighters with branded jerseys. CBS Sports Network also will feature a “Weather Guard Save of the Night” during broadcasts in both the NFR and each Wrangler Champions Challenge. The deal was negotiated in-house. PRCA Dir of Properties Sara Muirheid said, “Most of our fans and all of our contestants are driving trucks down the road, and their product was in most of our vehicles anyway.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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