SBD/July 3, 2014/Marketing and Sponsorship

Cola Wars: Coke Leery Of Pepsi Ads Near Daytona Speedway During Sprint Cup Race

There will be both Coca-Cola and Pepsi signage near the grounds at Daytona Int'l Speedway for this Saturday’s NASCAR Sprint Cup Series Coke Zero 400, but Coke "obviously doesn't want Pepsi signs around,” according to Bob Pockrass of SPORTING NEWS. However, there is something that Coke and DIS "can’t control," as the Pepsi signs are on "poles for street lights that line the speedway grounds on the busy thoroughfare on the north end of the track by the main grandstands." As of yesterday, the Pepsi banners -- which have shown up around this time for several years -- "hadn't shown up on the poles but it wouldn't be surprising to see them there." It is a “city street and the city owns the light poles.” Daytona Beach has a deal with Pepsi, “primarily for pouring rights to sell along the beach” (SPORTINGNEWS.com, 7/2).
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