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SBD/July 3, 2014/Leagues and Governing Bodies
Don Garber Points To American Interest In World Cup As Indicator Of Upswing In MLS
Published July 3, 2014
GROWING THE GAME: Garber, appearing Tuesday on CNBC's "Fast Money Halftime Report," said of whether this World Cup was a game changer for MLS, "It starts with having great players that are playing in our league performing in the World Cup." He added, "It's about connecting our players, our clubs, basically saying to all those fans, 'We're right here, all that passion and excitement at the World Cup is right here in your local MLS city.'" Garber said this World Cup "really captured the imagination of the country far more than it did" the last World Cup, despite the U.S. team losing both times in the round of 16. He said, "It's almost like a viral video. This thing just took off. ... It will get even bigger over the next four years." Garber: "We've got a lot of stuff that's there helping us along, and we just got to get the job done and be sure when this whole thing is over, we have more fans. We're not going to have 25 million people watching our games or anything close to that, but we better have more people watching our games, and we better have more people going to our games, or we might have to have some new people working in the league office and in our clubs" ("Mike & Mike," ESPN Radio, 7/3).