SBD/June 30, 2014/Media

ESPN To Produce Fundraising Drive For V Foundation Leading Up To ESPYs Broadcast

ESPN will produce an on-air fundraising drive preceding next month's ESPYs telecast. Fundraising efforts across multiple ESPN platforms for "ESPY Day Benefitting The V Foundation for Cancer Research" start at midnight July 16 and run up to the 9:00pm ET telecast, which will be simulcast on ESPN2 with added fundraising elements and more social media integration (with the hashtag #DontEverGiveUp). Programming starts the day before the event when Sage Steele hosts "Don't Ever Give Up: The ESPYs Jimmy V Award for Perseverance" at 7:00pm July 15 on ESPN2. The show is made up of speeches from previous winners of the ESPYs' Jimmy V Award. Fundraising programming kicks off at midnight on "The Freddie Coleman Show" on ESPNews and ESPN Radio and will be part of ESPN's high-profile radio shows "Mike and Mike," "The Herd" and "SVP & Russillo." In addition to on-air fundraising and auctions, "SportsCenter" will feature "Don't Ever Give Up" vignettes of sports stars like Kentucky men's basketball coach John Calipari, Eagles RB LeSean McCoy and Colts coach Chuck Pagano. Tom Rinaldi narrated a feature on how cancer patients find healing through sports. Last year, ESPN raised $2M for the V Foundation. This year, viewers will be directed to 800-4-JimmyV and JimmyV.org to donate. ESPN is donating $1 per ticket to the V Foundation.

DATE
TIME
(ET)
PROGRAM NETWORK(S)
July 15
7:00pm
"Don't Ever Give Up: The ESPYs'
Jimmy V Award for Perseverance
ESPN2, WatchESPN
July 16
12:00am
"The Freddie Coleman Show" ESPNews, ESPN Radio
July 16
3:00am
"Don't Ever Give Up: The ESPYs'
Jimmy V Award for Perseverance
ESPNews, ESPN Radio
July 16
4:00am
"Don't Ever Give Up: The ESPYs'
Jimmy V Award for Perseverance
ESPNews, ESPN Radio
July 16
5:00am
"Don't Ever Give Up: The ESPYs'
Jimmy V Award for Perseverance
ESPNews, ESPN Radio
July 16
6:00am
"Mike & Mike" ESPN2, ESPNews, ESPN Radio, WatchESPN
July 16
10:00am
"The Herd" -- Live from the
Moores Cancer Center in San Diego
ESPNews, ESPN Radio
July 16
1:00pm
"SVP & Russillo" ESPNews, ESPN Radio
July 16
4:00pm
"ESPY Day on ESPN Radio" ESPNews, ESPN Radio
July 16
7:00pm
"The 2014 ESPYs Countdown Show" ESPN, ESPN Deportes, ESPN Radio, WatchESPN
July 16
9:00pm
"The 2014 ESPYs
presented by Captial One"
ESPN, ESPN Deportes, ESPN Radio, WatchESPN
July 16
9:00pm
"ESPN Day Benefitting The V Foundation
-- The 2014 ESPYs Simulcast"
ESPN2, WatchESPN
July 16
11:30pm
"ESPYs Post Show
presented by Jordan"
ESPN2, ESPN Radio, WatchESPN
July 17
12:00am
"The Freddie Coleman Show" ESPN Radio
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