McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks
SBD/June 27, 2014/Marketing and Sponsorship
Andrew Wiggins Makes Fashion Statement At NBA Draft With Unique Black Jacket
Published June 27, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NOTHING LIKE A FIRST IMPRESSION: ABC's "Extreme Makeover" host Sam Saboura reviewed Wiggins' jacket and said, "Talk about making a statement." Saboura: "You think about guys like Kanye, you think about all the people in the music industry, you think about Pharrell, these are what these guys are emulating. A beautiful tuxedo that is clearly custom, he's got the diamond lapel pin going on, hand-tied bow tie, very slick, very sharp. He's got the cropped, slim tailored pants. The guy looks fantastic" ("SportsCenter," ESPN, 6/27). In Cincinnati, Lisa Benson writes the "real highlight" of Thursday night was Wiggins' jacket. Benson: "I love that jacket. ... I would seriously like to buy that jacket for myself and wear it with a stylish pair of women's pants" (BIZJOURNALS.com, 6/27). But in L.A., Ben Bolch writes Wiggins' jacket "looked as if it had been stenciled by a 3-year-old" (L.A. TIMES, 6/27). FS1's Jay Onrait: "It was very Don Cherry" ("Fox Sports Live," FS1, 6/27).
CALLING THE FASHION POLICE: Twitter users were not kind in their thoughts of Wiggins' jacket, with Slate.com’s Josh Levin writing, “Andrew Wiggins is wearing perhaps the greatest suit in NBA draft history, and I don't say that lightly.” ESPN.com’s Dana O’Neil wrote, “Props for the lapel pin on Andrew Wiggins but don't get the spider man jacket.” Newsday’s Barbara Barker: “I am dizzy looking at Andrew Wiggins suit. I want to take a red pen and trace the flowers.” ESPN.com’s Kevin Van Valkenburg: “I love Andrew Wiggins suit almost as much as I did 20 years ago when Steve Martin wore it in The Three Amigos.” The Sacramento Bee’s Jason Jones: “Apparently Russell Westbrook dressed Wiggins tonight.” The Orlando Sentinel’s George Diaz: “Cavs select Andrew Wiggins then trade his suit to Cirque du Soleil for future considerations.” Deadspin’s Drew Magary: “You're supposed to color in Wiggins' suit with a glaze pencil. Bake for eight hours.” ESPN’s Marty Smith: “Love to know what my man Craig Sager thinks of Wiggins' get up.” The Houston Chronicle’s Jonathan Feigen: “Hopefully, when Silver retires in 30 years, Wiggins will come back wearing that jacket the way Hakeem did for Stern last year.”
CRAZY 'BOUT A SHARP DRESSED MAN: Saboura reviewed the sartorial choices of not just Wiggins, but also several other first-round picks. He said, "These gentlemen pulled out all the stops. They look absolutely fantastic. They definitely put a lot of thought into what they're wearing." ESPN's Stan Verrett noted Kings draftee Nik Stauskas "went windowpane" with his suit. Saboura called it a "very bold suit," though the former Michigan G went a "little bit conservative and classic." He said of Stauskas, "He's got the pink shirt on, a little bit preppy. That windowpane is like British sartorial tailoring. He looks sharp. Still statement making, but a little on the conservative side." Saboura noted Hawks pick Adreian Payne "really thought about this look." Payne was wearing "really bright, violet-colored pants," and he had an "exaggerated pocket square, the lapel, corsage, the hand-tied bow tie." Saboura: "He looks sharp. This is not a guy who does not want to get attention and get noticed. He's making a bold statement." Verrett said Australia PF Dante Exum had a "somewhat conservative look but it's bold on the inside." Jazz pick Dante Exum wore a "beautiful three-piece suit," and when he "pops it open, he's got the Australian flag in there, a nod to the motherland here." Saboura said of Exum, "He looks crisp, he looks well-tailored, he looks his age. These are young guys who are really setting the tone for future draftees. They're kind of the Hollywood of the sports world." Saboura noted navy blue "is a trend for all the guys in Hollywood on the red carpet," and Celtics pick Marcus Smart wore a "beautiful Navy blue tuxedo" ("SportsCenter," ESPN, 6/27).
GETTING IN THE WAY-BACK MACHINE: Wiggins' jacket prompted FS1's "Fox Sports Live" on Thursday to take a look at the worst outfits worn by past NBA draftees. FS1's Bill Reiter noted Tim Thomas wore a white suit during the '97 Draft and said, "I'm not sure it fits him. ... He kind of looks like an undertaker." That was the worst draft-day suit because Thomas "looks just a little bit creepy." Reiter said the red suit Jalen Rose wore when he was drafted in '94 was "pretty awful, pretty rancid," but he gave Rose a small pass because "it was the early '90s." FS1's Charissa Thompson said of Rose's suit, "I think Michael Irvin still wears that" ("Fox Sports Live," FS1, 6/26). Rose was part of ESPN's coverage of the event, and it was mentioned on-air that Thursday was the 20th anniversary of him wearing the red suit. Rose said, "You're lucky I didn’t wear the one (suit) I wore to my draft party. That was lime green." ESPN's Jay Bilas: "I think you're lucky you didn’t wear it" ("NBA Draft," ESPN, 6/26).