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SBD/June 27, 2014/Colleges
Stadium Debt, Decline Of Football Program Lead To Resignation Of Cal AD Barbour
Published June 27, 2014
MOVING ON: CSNBAYAREA.com's Ray Ratto wrote Barbour's tenure was "marked by her inability to keep the athletic department on a par with bigger money generators at Stanford, Oregon, USC and Arizona." The ADs that "not only survive but also thrive are the ones who can raise money, convince the rich alumni to give that money time and again, and hire the coaches that make it a more joyous experience to give that money." Barbour had "stylistic problems as well, in that she was not a natural schmoozer." She was a "loyal, sincere and devoted toiler for the school, but loyalty, sincerity and devotion don’t get you a cup of coffee unless you can hand the barista a $5 bill." Whoever takes over the position will "find it far more daunting than can easily be understood from the outside." Cal as an entity "has to finally decide at a touchy time for college athletics in general whether it can wed the competing philosophies of athletic department administration: As an adjunct of the academic world, or as a bank" (CSNBAYAREA.com, 6/26). Ratto added, "She is not a glad-hander. I think when you're talking with big alums, they want that sort of one-on-one access, and she didn't really provide it." He said the "debt load that school's got trying to keep that athletic department rolling might have finally just convinced people to say, 'It's time'" ("Yahoo Sports Talk Live,' CSN Bay Area, 6/26).