P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/June 26, 2014/Marketing and Sponsorship
Ave Maria: Sharapova The Centerpiece Of New Evian Marketing Campaign
Published June 26, 2014
HITTING THE SWEET SPOT: Sharapova's agent, Max Eisenbud, said that her Sugarpova candy brand "sold 1.4 million units" in '13. In London, Ben Machell noted that figure is "set to double by the end of this year." Machell: "Having met her, I'm not that surprised. She could probably make millions from Maria Sharapova car de-icer if she put her mind to it." She is the "best-paid sportswoman on the planet." Sharapova is "loaded, basically, and after five minutes in her presence you can see why." With fans she is "sweet and giving, but when she talks about business and branding decisions, it's with a crisp self-confidence" (LONDON TIMES, 6/25).