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Hornets Finish Rebranding Effort By Unveiling New Court, Including Floor Advertising

The Hornets unveiled their new court this morning at Time Warner Cable Arena, the last major piece of the team’s rebranding effort. The court, like the Hornets' new uniforms, was designed in part by Brand Jordan and features a cell pattern stained in the wood with the team’s primary logo at center court. The court has a teal border and purple free throw lanes. It includes for the first time floor advertising, with Novant Health buying the apron signage in front of both team benches. “The court needed to be unique,” said Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli. "Fans need to understand that they are walking into a new experience and the court is a critical piece of that.” Cincinnati-based Robbins Sports Surfaces manufactured the floor.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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