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SBD/June 25, 2014/Marketing and Sponsorship
Showing Their Teeth: Brands Quickly Capitalize On Suarez' Bite Via Social Media
Published June 25, 2014
WILL SPONSORS LEAVE SUAREZ? The FINANCIAL TIMES' Roger Blitz reports Suarez is feeling the "wrath of his sponsors" following yesterday's incident. Online gambling company 888 Poker indicated it was "seriously reviewing its relationship" despite just signing Suarez two months ago. adidas is waiting until FIFA releases the finding of its disciplinary hearing into the incident, and said "then we will see" about the future of the relationship. Blitz notes the apparel company last year "warned Suarez about his conduct" after biting Chelsea D Branislav Ivanovic in an EPL match. Suarez also bit an opponent in '10 while playing for Dutch club Ajax (FT.com, 6/25).