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SBD/June 24, 2014/Media
SI To Launch Redesigned Digital Presence, With Focus On Multimedia Content, Fantasy
Published June 24, 2014
DEAR MR. FANTASY: AD AGE's Michael Sebastian noted SI's new fantasy app, called Fan Nation, will "allow users to take part in the fastest growing segment of fantasy sports, daily play, where participants select a new team each time they play and then square off against a friend or random competitor." The "first game offered through the app is 'Baseball Throwdown'" and involves MLB players. SI "plans to offer similar games with players from the NFL, NHL and NBA." SI execs are "hoping to bring on sponsors for the app, but it also offers the magazine a potentially new revenue stream." The app "lets users bet money that they will win their match, although Sports Illustrated labels the bet an 'entry fee,' and pays winners their money back plus their opponent's bet minus a 'contest management fee.'" A successful $5 wager, for instance, "reaps $9 for the winner" (ADAGE.com, 6/23).
DAWN OF A NEW DAY: Time Inc. Sports Group Editor Paul Fichtenbaum has posted a letter on Si.com explaining the redesign, stating the "goal all along was to create a progressive platform that would allow us to showcase the best of Sports Illustrated -- breaking news, opinion and analysis from reporters with access, longform journalism, video storytelling, riveting photography -- that you expect from us in a more visual and intuitive way no matter what device you’re using." Fichtenbaum: "It’s all meant to serve the audience and help you explore and enjoy the deep layers of content we produce, whether that’s hard news, feature writing, health and fitness or the ever-increasing intersection of sports and pop culture. ... Not unlike a sports franchise, we’re constantly upgrading, innovating and trying to give our fans the best product possible. And you can expect many more improvements in the coming months" (SI.com, 6/24).