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SBD/June 24, 2014/Media
Back9Network Reaches Carriage Deal With DirecTV, Will Launch Sept. 29 On Digital Basic
Published June 24, 2014
STYLIN' & PROFILIN': GOLF DIGEST's Peter Finch noted Back9Network programming until now had "appeared only online and in Swing by Swing, a golf GPS smartphone app it acquired earlier this year." Silva said of the new channel, "There will be four hours of live studio shows a day. There will be shows in around the golf lifestyle: food, fashion, autos, travel destinations. ... The three shows that we’ve talked about for the launch are 'The Ahmad Rashad Show,' a show called 'Ball Hog,' which is about a company that actually dives into the ponds or lakes at golf courses and reclaims golf balls as a business, and another show called 'Golf Treasures,' which is a couple of guys who have an auction house that is in the business of acquiring historical golf artifacts." He added, "The great thing about DirecTV is they have national coverage, so the advertisers that come will have [a] national footprint. That gives us the opportunity to go look at the other satellite operators, the telcos like AT&T and Fios, as well as the regional cable operators, to go do the second- and third- and fourth-year deals" (GOLFDIGEST.com, 6/23). In Hartford, Dan Haar reports Back9Network has raised about $30M, including "a controversial state package" of $5M. Although Back9Network Founder & CEO Jamie Bosworth and others at the net had said that they "could make it work with an online audience only, a national TV contract was widely seen as the sole route to success" (HARTFORD COURANT, 6/24).