Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/June 24, 2014/Marketing and Sponsorship
Caroline Wozniacki Debuts New Adidas By Stella McCartney Line During Wimbledon
Published June 24, 2014
WHITE WASH: In London, Matthew Dunn notes Maria-Teresa Torro-Flor prior to her first-round loss to Venus Williams yesterday came close to "having to root through Wimbledon's own collection of all-white clothing after falling foul of the fashion police." Just before she hit the court, officials "decided her attire failed to meet stringent new guidelines" introduced this year. Her replacement outfit also "had banding that came dangerously close to the All England Club's strict 10mm maximum." A spokesperson said that the All-England Club "maintains an assortment of items of clothing for loan if players are unable to meet the requirements" (EXPRESS.co.uk, 6/24). Wimbledon spokesperson Jon Friend said that apparel guidelines "specifying white clothing and undergarments, with only a thin band of color on the undergarment or accessories like headbands, was in force last year." But REUTERS' Michael Roddy noted that "did not stop women players from showing up in undergarments that clearly were not white." Friend said that anyone "wearing clothing that breached the guidelines would be asked to change before going on court" (REUTERS, 6/23).