SBD/June 23, 2014/Facilities

Daytona To Remove Backstretch Seating After '15; More State Funding On The Way

Chitwood said DIS' backstretch seating does not renew well
Daytona Int'l Speedway President Joie Chitwood III said that the 46,000-seat backstretch section of the track will be “removed next year” after the NASCAR Sprint Cup Series Coke Zero 400 race, according to Jeffrey Cassady of the Daytona Beach NEWS-JOURNAL. Chitwood on Friday said, “We find that the backstretch doesn’t renew very well -- we churn a lot of the accounts.” DIS is “currently renovating its frontstretch” in a $400M project “dubbed Daytona Rising.” Chitwood: “We don’t feel it makes sense to sell (the backstretch) experience anymore when you have all these great (post-Daytona Rising) amenities on the frontstretch.” DIS Senior Manager of Media Relations Andrew Booth in an e-mail wrote that the racetrack “hasn’t yet decided where it will send the backstretch seats” (Daytona Beach NEWS-JOURNAL, 6/21).

THIRTY-YEAR PLAN: In Daytona Beach, Andrew Gant reported Florida Gov. Rick Scott on Friday “signed a major sports stadium incentive bill” that could give DIS $90M in “state sales-tax money over 30 years.” The law "will allow new or expanding professional sports stadiums to compete for a share” of $13M in available annual funding. DIS Senior Dir of PR Lenny Santiago said that the track will “begin working on the application process” right away. Because DIS' renovation project is already underway, it “could receive funding” in ‘15 with “approval from only the joint Legislative Budget Commission instead of the full Legislature” (NEWS-JOURNALONLINE.com, 6/20).
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