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Marketing and Sponsorship

Marketplace Roundup

REUTERS' Esteban Israel noted FIFA's licensing agreement with global partner Sony means players have to take Beats by Dre headphones off "when they are in World Cup stadiums for official matches and media events." Marketing experts said that this "probably only amplifies their appeal." Strategist and former Apple and Google exec Ellen Petry Leanse: "When fans see World Cup athletes wearing Beats in their downtime, by choice, it has as much impact as seeing them lace their Adidas (boots) or sip a sponsored beverage. Maybe more, actually -- Beats isn't a sponsor, so the message is more authentic and credible." Officials at Beats "were not available for comment on their strategy at the Olympics and this World Cup" (REUTERS, 6/17).

BELTWAY BOYS: In DC, Scott Allen noted Redskins QB Robert Griffin III on Wednesday "unveiled a burgundy and gold cleat" made by adidas. The company on Saturday "posted a video of Griffin describing the shoe ... but Griffin didn't tweet about it" until Wednesday afternoon. Griffin in the video says, "I feel like the city of D.C. itself is a city of business, but it’s also a city of fun. So, when you see the burgundy in the middle, that’s the business part. But then the outside? That’s all fun. So this shoe is to you guys" (WASHINGTONPOST.com, 6/19).

KD'S NEW LINE: The OKLAHOMAN noted the latest edition of Thunder F Kevin Durant's shoe line "will be unveiled next week." Nike Basketball on Wednesday released a YouTube teaser to "get the hype going about the KD7" (NEWSOK.com, 6/18).

MLBPA'S FRESH PITCH: The MLBPA has set up its first-ever dedicated shop at online retailer Zazzle. The site allows shoppers to create their own customized products using licensed intellectual property, such as player names and images. The union had been working for more than two years on various licensing initiatives with Zazzle prior to the creation of this shop (Eric Fisher, Staff Writer).

STRIKING THE RIGHT BALANCE: COMPETITOR.com's David Monti noted former Dartmouth runner Abbey D'Agostino, the "first Ivy League athlete ever to win an overall NCAA cross-country title, wore a New Balance kit and shoes" throughout her collegiate career, and she "will continue to wear that brand for years to come thanks to a multi-year sponsorship agreement she signed recently" with the company (COMPETITOR.com, 6/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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