Brady's Marketability Likely To Stay Intact Minding My Business: Rapids' Sean Ream CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS Beckham Group To Pay For Resident Relocation Impact Add Former EPL Star Drogba WMG Using Image Recognition Company
SBD/June 20, 2014/Marketing and Sponsorship
MLS Deploys Superhero Narrative For Digital Campaign Around FIFA World Cup
Published June 20, 2014
|Dynamo's Garcia gets superhero treatment
in MLS campaign
BATTLE OF THE BRANDS: Following a goal by England F Wayne Rooney against Uruguay yesterday, which was his first at a World Cup, Nike on its official Twitter feed sent out a Vine video with the hashtag #riskeverything. That vine engaged with over 500 fans in less than two minutes, according to an analysis by Atlanta-based CSE. Just moments later, Uruguay F Luis Suarez scored his second goal of the game and following the game, adidas on its official feed tweeted out, “Two good. Luis Suarez #allin or nothing.” Two minutes after that adidas tweet, team Uruguay’s sponsor Puma tweeted out an image of the team celebrating with the hashtag #GarraCharrua. The Charrua are an indigenous people in Uruguay and “Garra” means to have moxie (CSE).