SBD/June 19, 2014/Research and Ratings

MLS Attendance Up 6% Before World Cup Break; Toronto FC Up 18% At BMO Field

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MLS saw a 6% year-over-year average attendance increase heading into the league’s break for the FIFA World Cup, with clubs averaging 18,497 fans per match. Four years ago, MLS was averaging 16,472 fans per game before the break for the ’10 World Cup in South Africa. However, the league was still without franchises in Montreal, Vancouver and Portland -- clubs that each now rank in the top seven in MLS attendance. The Sounders have continued their dominating lead among MLS clubs at the gate, with 40,091 fans per game at CenturyLink Field. However, that figure is down 3% from the same point last season. Toronto FC has moved into the No. 2 spot with 22,591 fans per game, up 18%. DC United leads all clubs with a 22% increase, while the Fire are up 21%. The Impact are seeing the sharpest drop to date, down 10%. The low attendance for Chivas USA continues, with the club now averaging only 7,504 fans per game, down 9%. Following the '10 World Cup, MLS saw a 2% attendance increase (THE DAILY).

MLS ATTENDANCE THROUGH JUNE 18
TEAM
GAMES
TOTAL
AVG.
% CAP.
PREV.
% +/-
GAMES ('13)
Sounders
8
320,728
40,091
104.7%
41,502
-3.4%
6
Toronto FC
6
135,546
22,591
104.6%
19,134
18.1%
7
Whitecaps
6
126,000
21,000
100.0%
19,466
7.9%
8
Timbers
9
187,326
20,814
100.7%
20,674
0.7%
7
Galaxy
5
101,862
20,372
75.5%
21,661
-5.9%
6
Real Salt Lake
7
140,962
20,137
100.6%
18,385
9.5%
8
Impact*
7
138,398
19,771
53.8%
22,032
-10.3%
6
Sporting K.C.
8
157,716
19,715
106.8%
19,426
1.5%
8
Dynamo
8
155,498
19,437
88.4%
19,098
1.8%
7
Union
7
125,835
17,976
97.2%
17,299
3.9%
7
Red Bulls
6
107,102
17,850
70.8%
17,517
1.9%
8
DC United
9
151,466
16,830
72.0%
13,772
22.2%
8
FC Dallas
9
148,131
16,459
81.1%
14,898
10.5%
8
Fire
7
109,222
15,603
78.0%
12,919
20.8%
7
Revolution
6
91,000
15,167
75.8%
13,670
11.0%
8
Crew
7
99,931
14,276
70.9%
13,366
6.8%
7
Rapids
8
112,258
14,032
80.5%
14,702
-4.6%
8
Earthquakes
7
72,538
10,363
98.5%
10,409
-0.4%
8
Chivas USA
7
52,526
7,504
27.8%
8,201
-8.5%
7
MLS TOTALS
137
2,534,045
18,497
82.2%
17,439
6.1%
139
               

NOTE: * = Played its first three games this season and first two games last season at Olympic Stadium. 

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