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SBD/June 19, 2014/Media
Mexico-Brazil Marks Univision's Best World Cup Group Stage Audience On Record
Published June 19, 2014
SOCIAL SPIN: VARIETY’s Todd Spangler noted Univision announced a deal with Twitter “for the first sponsored video-tweet campaign tied to the World Cup.” The net has “signed McDonald’s and State Farm as initial sponsors for the Twitter Amplify program.” Univision Sports’ Twitter handle is “tweeting real-time highlights” during the World Cup, while “targeted users will receive sponsored tweets” with Twitter Amplify (VARIETY.com, 6/18).