Michaels Won't Focus On Deflategate During SB NFL Network Reporters Walk A Fine Line Many Former Patriots Currently In Media Jobs NBA Extends Rights With China's Tencent Daily Fantasy Sports Participation Booming Back9Net Trying To Raise "Significant" Capital Pro Bowl Audience Down On ESPN Media Notes Rogers Wins World Cup Of Hockey TV Rights MLS Sells YouTube Channel KickTV
Upcoming Conferences and Events
SBD/June 19, 2014/Media
Mexico-Brazil Marks Univision's Best World Cup Group Stage Audience On Record
Published June 19, 2014
SOCIAL SPIN: VARIETY’s Todd Spangler noted Univision announced a deal with Twitter “for the first sponsored video-tweet campaign tied to the World Cup.” The net has “signed McDonald’s and State Farm as initial sponsors for the Twitter Amplify program.” Univision Sports’ Twitter handle is “tweeting real-time highlights” during the World Cup, while “targeted users will receive sponsored tweets” with Twitter Amplify (VARIETY.com, 6/18).