SBD/June 19, 2014/MediaPrint All
Univision averaged 6.8 million viewers for Tuesday’s Mexico-Brazil match, marking the net’s best audience on record for a FIFA World Cup group stage game. The net’s previous high was 6.0 million viewers for Mexico-France in ’10. Univision's 6.8 million viewers for Mexico-Brazil compared to the 4.8 million viewers the net drew on Monday for U.S.-Ghana. Univision drew double ESPN’s audience for Tuesday’s match in L.A., Miami-Ft. Lauderdale and Phoenix, and triple ESPN’s audience in Houston and Dallas-Ft. Worth. Mexico-Brazil also became Univision’s most-streamed live event on record. ESPN drew 4.2 million viewers for Mexico-Brazil (Austin Karp, Assistant Managing Editor).
SOCIAL SPIN: VARIETY’s Todd Spangler noted Univision announced a deal with Twitter “for the first sponsored video-tweet campaign tied to the World Cup.” The net has “signed McDonald’s and State Farm as initial sponsors for the Twitter Amplify program.” Univision Sports’ Twitter handle is “tweeting real-time highlights” during the World Cup, while “targeted users will receive sponsored tweets” with Twitter Amplify (VARIETY.com, 6/18).
Google is "creating Doodles specifically" for the '14 FIFA World Cup "live in Sao Paulo every day as the matches are being played," according to Mike Foss of USA TODAY. The doodles, which are the "illustrations that hover over the search bar" on the Google homepage, are being created by Google Doodle team lead Ryan Germick and designer Matthew Cruickshank. While they normally "design country-specific Doodles," the same Doodle is "seen by the entire world" during the World Cup. On Monday, the day of the U.S.' World Cup opener against Ghana, Cruickshank's Doodle "featured two eagles -- cultural icons from both countries -- which laid an egg whenever its team scored." Cruickshank said, "We would probably spend a week or more working on a static illustration. Here we’re actually sometimes doing 10 drawings in that time and up to 100 frames of animation." Germick: "One of the things we love about Doodles is there’s a sensibility that’s personal and simple. And we hope it connects one-on-one." Cruickshank and Germick "traveled to Brazil ahead of the World Cup to get a better understanding of the culture" (USA TODAY, 6/19).
In Seattle, Adam Jude reports the Univ. of Washington has "parted ways" with radio partner KJR-AM and "agreed to a new six-year deal" for KOMO-AM to broadcast football and basketball games. Bob Rondeau will "continue to serve as the Huskies’ play-by-play voice, again paired" with former UW QB Damon Huard. Financial terms of the KOMO contract with IMG Sports were not disclosed. KJR had served as UW’s flagship station since '02 (SEATTLE TIMES, 6/19).
FIGHT FOR YOUR RIGHT: ESPN.com's Dan Rafael noted Saturday's Chris Algieri-Ruslan Provodnikov fight at Barclays Center "drew a strong audience," and was the "third-most viewed on cable" so far this year. The fight's live audience "averaged 1.046 million viewers to HBO." The overall HBO telecast "averaged 954,000 viewers, making it the network's most-watched" edition of "Boxing After Dark" this year (ESPN.com, 6/18).
FOX HUNTING: THE BIG LEAD's Jason McIntyre reported that Stewart Mandel, who has "worked for Sports Illustrated for 15 years, is leaving the magazine to write for FoxSports.com." Mandel "will begin writing for FoxSports.com in July" and may also appear on "Fox Sports Live" and other FS1 shows. He is the "second college football writer the website has hired this year" after Fox poached Bruce Feldman from CBS Sports (THEBIGLEAD.com, 6/18).
ON THE DL: Braves TV play-by-play announcer Chip Caray said that analyst Joe Simpson "underwent Achilles surgery on Tuesday morning and will be out of the broadcast booth for at least 10 days." Caray: "It’s a shame he got hurt with us goofing around playing basketball." In Atlanta, Carroll Rogers noted John Smoltz "pinch hit" on the Braves' FS South telecast, filling in for Simpson on Tuesday and Wednesday. Paul Byrd will "fill in for Simpson for the first seven games of the upcoming road trip" (ATLANTA JOURNAL CONSTITUTION, 6/18).