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SBD/June 19, 2014/Marketing and Sponsorship
Acura To Sponsor Tiger Woods Foundation, But No Plans For Him To Wear Logo
Published June 19, 2014
IT'S ON THE BAG: The AP's Doug Ferguson reported nutrition company MusclePharm's endorsement deal with Woods to place its logo on his golf bag replaces that of Fuse Science. Woods had endorsed Fuse since '11, but the company "never gained much traction, and it was rare to see a sponsor have such prime space without any television commercials, or significant marketing campaign." A logo on the bag "rates behind the cap, shirt front and shirt sleeve or collar in exposure." MusclePharm becomes "only the fifth corporate brand to occupy that space on the bag behind Titleist, Buick, AT&T and Fuse." Woods' deal with MusclePharm is the "first significant endorsement deal" he has signed since Fuse. Excel Sports Management Partner Mark Steinberg, Woods' agent, said that there was "potential for Woods to have his own line of products" with MusclePharm. He added that Woods will "be promoted in print and electronic ads, as well as through social media" (AP, 6/18).