SBD/June 19, 2014/Marketing and Sponsorship

Donovan Pokes Fun At Himself In New EA Sports Ad For FIFA World Cup Videogame

EA Sports' new ad starring Galaxy F Landon Donovan for the '14 FIFA World Cup Brazil videogame "is generating a lot of social media buzz," according to Allan Brettman of the Portland OREGONIAN. The spot, produced by Portland-based Cinco Design, "appeared on Monday" before the U.S.-Ghana match in which Donovan did not appear after being left off the World Cup squad. In the video, Donovan "pokes fun at his status as a player watching the USA team from his home." Cinco Design "spent time with Donovan last week" in L.A. and "produced the YouTube video over the weekend at a rapid pace." EA had "called the agency seeking an ad featuring Donovan ... who is still prominently featured" in the game. The spot "went from concept to finished product in three days" (OREGONLIVE.com, 6/18).
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