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SBD/June 19, 2014/Franchises
Cardinals Nix Potential Video To Counter Brewers' All-Star Game "Attack" On Molina
Published June 19, 2014
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BEHIND THE VIDEO: FS Wisconsin Producer Brad Weimer, who came up with the idea of the Lucroy video and a similar one supporting Brewers CF Carlos Gomez, said, "We try to work with the team on some all-star initiative each year, trying to get the vote out. The team basically said they wanted to do something for Gomez and Lucroy. They are two guys right up there in the votes. I came up with the idea of doing attack ads in a parody style. ... I hadn't seen anybody else do it. So I said, you know what, let's try this out." He added, "It's an interesting concept. Teams can kind of get worried about that kind of thing. The Brewers were great. I think everyone there has a great sense of humor, understood that it was very tongue in cheek" (JSONLINE.com, 6/18). CBS Sports Network's Jim Rome said, "Hit the deck, Cards fans, the Brew Crew is coming in high and tight. Brilliant. No need to reach out to your fans, you already have their vote. Instead, appeal to the legions of Cardinals haters” (“Rome,” CBSSN, 6/18).