SBD/June 18, 2014/Media

ESPN Again Tops ComScore Web Rankings In May With Fourth-Highest Total Ever

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ESPN in May again topped the monthly comScore multiplatform rankings of the most-trafficked U.S. sports sites, posting its eighth win in the last nine months and the fourth-highest total in the history of the category with 68.005 million unique users. The total trails just three other ESPN totals posted within the last year. The rest of the list essentially held form compared to other recent months, but many of the leaders showed strong audience increases from the same month in '13, due in part to surging mobile traffic. The NFL in particular saw a seismic lift, jumping from 13.5 million unique users in May '13 and 22.8 million uniques in April this year to 31.6 million uniques last month. That was driven by the shift of this year's NFL Draft to May 8-10. The battle for the second position on the list remains tight as Yahoo Sports-NBC Sports and Bleacher Report-Turner Sports were again separated by less than 1 million unique users in May. ESPN, as is custom, led in consumption metrics with an average of 85.6 million users per user during the month.

 

RANK SITE
UNIQUES (000)
1) ESPN
68,005
2) Yahoo Sports-NBC Sports Network *
56,308
3) Bleacher Report-Turner Sports Network **
55,398
4) FoxSports.com on MSN
41,333
5) USA Today Sports Media Group ***
40,145
6) MLB
36,003
7) NFL Internet Group
31,600
8) SB Nation
28,803
9) Sporting News Media/Perform Sports
27,612
10) CBS Sports
26,483
11) Sports Illustrated sites^
19,960
12) NHL Network
12,856
13) Deadspin.com
11,942
14) Active.com sites
10,615
15) CineSport
9,914
NOTES: *= Includes Rivals.com, The PostGame.com and Rotoworld.com. ** = NBA.com, PGA.com, NCAA.com and WNBA.com. *** = 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. ^ = National Football Post and the Fansided Network.
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