SBD/June 18, 2014/Marketing and Sponsorship

Tiger's New Deal With MusclePharm Will Put Nutrition Company's Logo On His Bag

Woods will be featured in MusclePharm ads and social media promotions
MusclePharm today announced that it has signed Tiger Woods to an endorsement deal that includes sponsorship of Woods' golf bag. The partnership formally begins July 1. Woods will be featured in MusclePharm ads and will further support the brand with appearances and social media promotion. The golfer joins a roster of MusclePharm endorsers that includes Jets WR Eric Decker, 49ers QB Colin Kaepernick and Arnold Schwarzenegger (MusclePharm). The deal with the nutrition company is for four years "with a two-year option" (GOLFCHANNEL.com, 6/18). See the rest of the MusclePharm endorsement portfolio at Resource Guide LIVE.

TALK ABOUT TIMING
: GOLFWEEK's Forecaddie notes Martin Kaymer did not have a sponsor logo on his golf bag during his U.S. Open victory last weekend, but that will be "addressed in time." Sportyard Founder Johan Elliott, Kaymer's manager, said, "There's no rush, as with everything that Martin does." Elliott added that a "short list for the bag does exist." Kaymer currently has deals with Rolex, TaylorMade, Hugo Boss, Mercedes-Benz and Etihad Airways, "all strong worldwide businesses" (GOLFWEEK, 6/20 issue).
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