New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/June 18, 2014/Marketing and Sponsorship
Tiger's New Deal With MusclePharm Will Put Nutrition Company's Logo On His Bag
Published June 18, 2014
TALK ABOUT TIMING: GOLFWEEK's Forecaddie notes Martin Kaymer did not have a sponsor logo on his golf bag during his U.S. Open victory last weekend, but that will be "addressed in time." Sportyard Founder Johan Elliott, Kaymer's manager, said, "There's no rush, as with everything that Martin does." Elliott added that a "short list for the bag does exist." Kaymer currently has deals with Rolex, TaylorMade, Hugo Boss, Mercedes-Benz and Etihad Airways, "all strong worldwide businesses" (GOLFWEEK, 6/20 issue).