Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/June 18, 2014/Marketing and Sponsorship
Tiger's New Deal With MusclePharm Will Put Nutrition Company's Logo On His Bag
Published June 18, 2014
TALK ABOUT TIMING: GOLFWEEK's Forecaddie notes Martin Kaymer did not have a sponsor logo on his golf bag during his U.S. Open victory last weekend, but that will be "addressed in time." Sportyard Founder Johan Elliott, Kaymer's manager, said, "There's no rush, as with everything that Martin does." Elliott added that a "short list for the bag does exist." Kaymer currently has deals with Rolex, TaylorMade, Hugo Boss, Mercedes-Benz and Etihad Airways, "all strong worldwide businesses" (GOLFWEEK, 6/20 issue).