NASCAR, ESPN Team Up For New Campaign Jimmie Johnson Losing "Unlucky" Paint Scheme UA Battles Nike Supremacy With Durant Deal USC's Sarkisian Looking To Trademark Name Marketplace Roundup Under Armour Makes Big Offer To Durant Union Ink Five-Year Jersey Sponsorship Extension Miller's Injury Worries OSU Retailers Blue Jays Contesting New Creighton Logo Serves & Volleys
Upcoming Conferences and Events
SBD/June 18, 2014/Marketing and Sponsorship
Published June 18, 2014
HE'LL NEVER TIRE: In Denver, Mike Klis reports Broncos DT Terrance Knighton recently "spent three days" in L.A. filming a national Bridgestone tires commercial in which he stars "alongside a French bulldog." Knighton "is enjoying the recognition and will take more endorsements if they come, but he also understands he's lucky to be in this position" (DENVER POST, 6/18).
|An image of Harper recently tweeted by Under
Armour features "Transformers" imagery
LOCKERDOME'S DOMINION: Social media site LockerDome said that its monthly user count "has doubled since a major redesign in December." In St. Louis, Dave Nicklaus notes the site "now counts 40 million unique monthly visitors, up from 20 million before the redesign." Several major publishers -- including the London Telegraph and U.S.-based political site The Daily Caller -- "have begun sharing content on LockerDome since the redesign" (ST. LOUIS POST-DISPATCH, 6/18).
EXTRA INSURANCE: Symetra Life Insurance yesterday announced that it has expanded its national consumer advertising platform this month with a new TV and digital media campaign on ESPN. The company’s "I Just Want to Fly" spot will debut on June 23 during ESPN’s Wimbledon coverage. Symetra’s ESPN campaign will feature on-air advertising in high-profile televised sports events and programs, including Wimbledon and the tennis U.S. Open, MLB, the British Open, and "SportsCenter." Advertising will appear prominently on ESPN.com as well as on WatchESPN during its live coverage of Wimbledon and the U.S. Open tournament (Symetra).