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SBD/June 18, 2014/Marketing and Sponsorship
Longtime MLB Partner Gillette Signs On To Title-Sponsor Next Month's Home Run Derby
Published June 18, 2014
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PARTNERS IN TIME: After six years of sponsorship by State Farm, which included year-round sponsorship rights in the insurance category, this is the second consecutive year in which MLB pulled in a Home Run Derby sponsor from its existing base. Chevrolet titled last year's event.MLB Exec VP/Business Tim Brosnan said, "For all kinds of reasons, we’re ecstatic that it’s Gillette. They are our oldest partner and we’re happy that one of their most important product launches is using Home Run Derby as a platform." Asked about the overall level of sponsor activation this year, Brosnan said he has lofty expectations. Referring to the site of last year's All-Star Game, he said, “We are going to have a level of activation akin to New York." He cited forthcoming efforts from Target, A-B and T-Mobile. Brosnan: "We also consider our community activations to be just as important and this All-Star Week will be the most intensive ever from a community project perspective."