FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Brewers Debut "Selig Experience" At Miller Park Royals' TV Ratings Lead MLB This Season Women's World Cup TV Ads Selling Fast For Fox Reds, P&G Adding Second Videoboard At GABP Montreal Wants To Host MLB Regular-Season Games Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF
Upcoming Conferences and Events
SBD/June 18, 2014/Marketing and Sponsorship
Longtime MLB Partner Gillette Signs On To Title-Sponsor Next Month's Home Run Derby
Published June 18, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
PARTNERS IN TIME: After six years of sponsorship by State Farm, which included year-round sponsorship rights in the insurance category, this is the second consecutive year in which MLB pulled in a Home Run Derby sponsor from its existing base. Chevrolet titled last year's event.MLB Exec VP/Business Tim Brosnan said, "For all kinds of reasons, we’re ecstatic that it’s Gillette. They are our oldest partner and we’re happy that one of their most important product launches is using Home Run Derby as a platform." Asked about the overall level of sponsor activation this year, Brosnan said he has lofty expectations. Referring to the site of last year's All-Star Game, he said, “We are going to have a level of activation akin to New York." He cited forthcoming efforts from Target, A-B and T-Mobile. Brosnan: "We also consider our community activations to be just as important and this All-Star Week will be the most intensive ever from a community project perspective."