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Marketing and Sponsorship

Chips & Putts: Top Amateur Golfers Turn Pro, Sign Equipment Deals

GOLF DIGEST STIX' Mike Stachura notes four top amateurs golfers -- Matthew Fitzpatrick, Patrick Rodgers, Cameron Wilson and Bobby Wyatt -- have all "turned pro this week" and each begins his new career "with corporate support." Wilson will be sponsored by Callaway, and Rodgers will be a "Nike staffer." Wyatt signed with Titleist, and "makes his pro debut with Wilson and Rodgers at the Travelers Championship." Meanwhile, Fitzpatrick, who "wore Under Armour clothes while earning low am honors at the U.S. Open, is expected to unveil his sponsors soon" (GOLF DIGEST STIX, 6/18 issue).

BE OUR GUEST: The AP's Pat Eaton-Robb noted Travelers Championship organizers "left two gift packages" at a hotel for Bubba Watson's family. The gifts are part of a "carefully designed recruiting package targeting the families and caddies of PGA Tour players." Tournament Dir Nathan Grube said that the idea is "to make the tournament an attractive destination for them, and therefore more attractive to the players, who might otherwise want to take a break the week after the U.S. Open." Once they are here, the "caddies receive wind jackets, free dry cleaning all week, and a party in their honor." The players' wives "get a beach bag filled with wine and chocolate and a spa day in West Hartford" (AP, 6/18).

THREE'S COMPANY: In St. Paul, Joe Bissen noted Minnesota-based 3M yesterday announced it has "extended its contract as title sponsor" of the Champions Tour 3M Championship "for four more years" through '17. This year's roster will "include a 'Big Three' of legendary golf figures: Arnold Palmer, Gary Player and Jack Nicklaus." The trio will "take part in the tournament's Greats of Golf competition Aug. 2, the Saturday of tournament week" (ST. PAUL PIONEER PRESS, 6/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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