SBD/June 17, 2014/Research and Ratings

Trademark Licensing Business Rises 3% In '13, With Sports Up For Fourth Straight Year

Licensors generated an estimated $5.6B in royalty revenue in the U.S. and Canada last year, a 3.3% increase from ’12, with the five largest sectors being entertainment/character, corporate/brand, fashion, sports and collegiate, according to an analysis of data set to be released today by the Int’l Licensing Industry Merchandisers’ Association (LIMA). This is the third consecutive year-over-year increase in the trademark licensing business. The sports category, consisting of major leagues, saw growth for the fourth year in a row, with royalty revenue rising 1.9% to $698M over the previous year, with retail sales of about $12.8B. The collegiate segment rose to an estimated $209M in licensing revenues, translating to $3.88B in retail sales.

HISTORICAL RETAIL SALES OF LICENSED PRODUCTS BY PROPERTY TYPE
PROPERTY TYPE
'10
'11
'12
'13
Entertainment/Character
$46.0B
$48.0B
$49.3B
$51.4B
Corporate/Brand
$19.7B
$21.2B
$21.6B
$22.5B
Fashion
$15.1B
$16.0B
$16.5B
$16.9B
Sports
$11.8B
$12.3B
$12.6B
$12.8B
Collegiate
$3.6B
$3.8B
$3.8B
$3.9B
TOTAL
$104.0B
$109.3B
$112.1B
$115.8B
ESTIMATED LICENSING REVENUES BY PROPERTY TYPE
PROPERTY TYPE
'10
'11
'12
'13
Entertainment/Character
$2.4B
$2.5B
$2.6B
$2.7B
Corporate/Brand
$845M
$910M
$928M
$965M
Fashion
$690M
$730M
$755M
$770M
Sports
$645M
$670M
$685M
$698M
Collegiate
$196M
$203M
$206M
$209M
TOTAL
$5.1B
$5.3B
$5.5B
$5.6B
 

NOTES: Totals figures include categories for Art, Music, Non-profit, Publishing and others.

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