D'Alba is the first major hire IMG has made since it was acquired by WME
IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA
, the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the company’s events, which range from golf tournaments to fashion shows to concert tours. IMG announced the news internally yesterday. D’Alba is the first major hire IMG has made since it was acquired by WME in a $2.4B deal last year. WME co-CEOs ARI EMANUEL
and PATRICK WHITESELL
believe a global sales exec can help increase revenue at the company by finding new sponsors and opportunities for existing clients to do more with other IMG events. He will be based in N.Y. and report to Emanuel and Whitesell. D’Alba joined CNN in '86 as an account exec. He left the company earlier this year during a restructuring. He was praised by Turner President DAVID LEVY
for his leadership and client relationships. He spent the bulk of his career working on the news side of the business with CNN and had limited experience with Turner Sports, except for managing sports digital ad sales during his final years with the company. The last time IMG hired a senior sales exec to sell across the company’s assets was in '06, when it tapped former NBC exec PETER LAZARUS
to develop a centralized sales strategy. It abandoned those efforts less than a year later. But D’Alba’s role will be different in that he will not be leading a centralized sales team.