SBD/June 17, 2014/Media
USGA Head Says Organization Not Worried About Low Ratings For U.S. Open
Published June 17, 2014
FINAL CRITIQUES: GOLFWEEK’s Martin Kaufmann notes U.S. Open viewers were told that last weekend’s coverage on NBC “began at noon Eastern Time,” but that is when the pregame show started, with “occasional look-ins during the first hour.” Kaufmann: “If you want to air a pre-game show, fine. But make that clear to viewers.” Kaufmann added even after the net "shifted entirely to live coverage Sunday, I was struck by the lack of flow before the leaders teed off.” The coverage continually was "interrupted by interviews with PGA Tour and LPGA players, highlight packages, sponsored segments, features, a Jimmy Roberts essay, NBC promos,” and the “obligatory interview” of USGA President Glen Nager. Kaufmann: “Don’t overthink it, NBC. Whittle it down to stuff (promos, etc.) that you have to run, and keep the focus on live action” (GOLFWEEK, 6/20 issue).