Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
SBD/June 17, 2014/Media
USGA Head Says Organization Not Worried About Low Ratings For U.S. Open
Published June 17, 2014
FINAL CRITIQUES: GOLFWEEK’s Martin Kaufmann notes U.S. Open viewers were told that last weekend’s coverage on NBC “began at noon Eastern Time,” but that is when the pregame show started, with “occasional look-ins during the first hour.” Kaufmann: “If you want to air a pre-game show, fine. But make that clear to viewers.” Kaufmann added even after the net "shifted entirely to live coverage Sunday, I was struck by the lack of flow before the leaders teed off.” The coverage continually was "interrupted by interviews with PGA Tour and LPGA players, highlight packages, sponsored segments, features, a Jimmy Roberts essay, NBC promos,” and the “obligatory interview” of USGA President Glen Nager. Kaufmann: “Don’t overthink it, NBC. Whittle it down to stuff (promos, etc.) that you have to run, and keep the focus on live action” (GOLFWEEK, 6/20 issue).