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SBD/June 17, 2014/Media
ESPN To Debut New Digital Center For Sunday Night's "SportsCenter" Broadcast
Published June 17, 2014
PRESIDENTAL TREATMENT: In DC, Dan Steinberg reported a 30-second ESPN "SportsCenter" ad starring the Nationals' racing Teddy Roosevelt mascot is slated to debut this week. The spot, titled "Universal Remote," features ESPN anchor Kevin Negandhi showing the "fancy new 'SportsCenter' studio to colleague Hannah Storm." But his "universal remote is wonky, and that allows three lucky ducks -- Jay Crawford, Jay Harris and a giant-headed rendition of our 26th president -- to prosper" (WASHINGTONPOST.com, 6/16).