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NAPA Auto Parts Closing In On Multiyear Extension With ESPN Deportes' Jorge Ramos

ESPN Deportes on-air host Jorge Ramos is working on an extension of his endorsement deal with NAPA Auto Parts, according to his marketing agent, Shine Entertainment Founder & CEO Dario Brignole. Ramos’ original deal with NAPA was signed for '13-14, and the company is looking at an extension in the same range. Financial terms were not disclosed. The company chose to enter extension talks with Ramos early. He has been a figurehead of the company’s recent Hispanic marketing efforts, which were complemented by a sponsorship of the Mexican national soccer team. Ramos will film a new English- and Spanish-language TV ad that serves as a sequel to the first one he made for the company, in which he is seen commentating on the mic in a NAPA store. He also will do radio ads and participate in some mini-film TV ads, which have been a recent staple of soccer advertisers. Ramos is one of the elder statesmen at ESPN Deportes, and made some waves on Thursday night when he reported FIFA has asked the USSF to be on standby to host the ’22 World Cup.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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