P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/June 12, 2014/Marketing and Sponsorship
Rich & Handsome: Ronaldo Could Cash In From A Successful World Cup
Published June 12, 2014
THE WORLD IS HIS PITCH: The HOLLYWOOD REPORTER's Georg Szalai reported Ronaldo is listed as the "world's most marketable soccer player, ahead of Argentina's Lionel Messi," on the latest Celebrity Davie-Brown Index. Spain D Gerard Pique is listed third. The DBI results show that Ronaldo is "the best-known soccer player in the world today," with 83.9% of people knowing of him. In "such markets as Italy, Spain, Germany, Turkey and Argentina," this figure is above 95%. Ronaldo also ranks as "the most 'trend-setting' World Cup star," with 82.5% of people saying that he "reflects today’s trends in society." Ronaldo has had endorsement deals with the likes of Armani, Nike and Coca-Cola (HOLLYWOODREPORTER.com, 6/11). Meanwhile, Forbes' Kurt Badenhausen notes "no sports figure can touch" Ronaldo when it comes to social media. The combined total of 110 million followers on Facebook and Twitter dwarfs Messi and Brazil F Neymar, who have the "next biggest social followings among athletes" (FORBES.com, 6/11).