Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday GoDaddy Returning As Super Bowl Advertiser Bud Light Announces Super Bowl Hospitality Plans Pepsi Signs Irving For More "Uncle Drew" Episodes
SBD/June 12, 2014/Marketing and Sponsorship
Rich & Handsome: Ronaldo Could Cash In From A Successful World Cup
Published June 12, 2014
THE WORLD IS HIS PITCH: The HOLLYWOOD REPORTER's Georg Szalai reported Ronaldo is listed as the "world's most marketable soccer player, ahead of Argentina's Lionel Messi," on the latest Celebrity Davie-Brown Index. Spain D Gerard Pique is listed third. The DBI results show that Ronaldo is "the best-known soccer player in the world today," with 83.9% of people knowing of him. In "such markets as Italy, Spain, Germany, Turkey and Argentina," this figure is above 95%. Ronaldo also ranks as "the most 'trend-setting' World Cup star," with 82.5% of people saying that he "reflects today’s trends in society." Ronaldo has had endorsement deals with the likes of Armani, Nike and Coca-Cola (HOLLYWOODREPORTER.com, 6/11). Meanwhile, Forbes' Kurt Badenhausen notes "no sports figure can touch" Ronaldo when it comes to social media. The combined total of 110 million followers on Facebook and Twitter dwarfs Messi and Brazil F Neymar, who have the "next biggest social followings among athletes" (FORBES.com, 6/11).