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SBD/June 12, 2014/Marketing and Sponsorship
Dockers Unveils PSA-Style Ad Poking Fun At Jim Harbaugh's "Dad Pants"
Published June 12, 2014
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INSTANT REACTION: In S.F., Ann Killion wrote Sarah Harbaugh "goes a long way toward making her nutty husband look a little more human" (SFGATE.com, 6/11). USATODAY.com's Chris Strauss wrote the couple "both prove to be extremely good sports" (USATODAY.com, 6/11). ESPN.com's Bill Williamson wrote Sarah Harbaugh "deserves a Clio Award for her role and although Jim Harbaugh doesn’t have any lines, he too scores a touchdown in the bit" (ESPN.com, 6/11). NFL.com's Dan Hanzus wrote Dockers "wisely assigned Jim a non-speaking role in the commercial," which makes a "lot of sense given what Harbaugh has put on tape" (NFL.com, 6/11). Meanwhile, in DC, Matt Bonesteel writes, "It is the 'This is Your Brain on Drugs' of its time" (WASHINGTONPOST.com, 6/12).