SBD/June 11, 2014/Research and Ratings

Sports Execs Excited Ahead Of World Cup, Expecting Moderate Coverage By U.S. Media

A majority of sports execs are either more excited or just as excited about this year’s FIFA World Cup in Brazil as they were for the ’10 iteration in South Africa, according to results of a Turnkey Sports Poll conducted in May. According to the survey, 48% of execs are just as excited, while 27% are more excited. Execs were also asked to predict how the U.S. mainstream media would cover the event. The poll results showed 57% of execs feel the coverage will be moderate, while 34% said extensive. Execs were also asked which soccer leagues/tournaments they follow, with 44% saying the World Cup and 42% saying none. Another 39% of execs said they followed the EPL, while 22% said MLS and 21% said the UEFA Champions League (Turnkey).

Compared to '10, how excited are you about the upcoming FIFA World Cup?
RESPONSE
%
More excited
27%
As excited
48%
Less excited
15%
Not sure/No response
10%
 
How will the U.S. mainstream media cover the FIFA World Cup in Brazil?
RESPONSE
%
Extensively
34%
Moderately
57%
Not much
8%
Not at all
1%
Not sure/No response
0%
 
Which of the following soccer leagues or tournaments do you follow? (select all that apply)
LEAGUE/TOURNAMENT
%
FIFA World Cup
44%
EPL
39%
MLS
22%
UEFA Champions League
21%
La Liga (Spain)
9%
Bundesliga (Germany)
6%
Serie A (Italy)
4%
None of these
42%
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