Minding My Business: NBC Sports' Lyndsay Signor Executive Transactions Names In The News Register For Intersport Brand Engagement Summit USOC Hires Dir Of Collegiate Partnerships Executive Transactions Names In The News Register For Intersport Brand Engagement Summit StubHub Hires NFL Media's Perkins Miller Executive Transactions
SBD/June 11, 2014/People and Pop Culture
Minding My Business With GM Of Golf Channel Digital Jeff Cravens
Published June 11, 2014
Position: GM of Golf Channel Digital
Where I’m from: Emporia, Kan.
Where I call home: Atlanta, Ga.
Focusing on right now: Growing our audience, figuring out how to monetize mobile.
|Cravens spends his down time watching his
children compete in a variety of youth sports
A must for a new hire: Willing to work hard and learn, and the ability to listen. There are a lot of qualified people in the workforce, and if you can find somebody that has that work ethic and the ability to learn, they’re going to go far.
Exec I admire the most: One of my early mentors, he had a lot of influence on me early in my career, was HARVEY SCHILLER. He always made you think innovatively and forwardly to come up with a better way.
Best book I’ve read: I’m reading "Creativity Inc," which is the story of Pixar. I think the path of that business is really fascinating. They really remade themselves as a business.
First thing in the morning: I catch up on e-mail. I'm also a big reader of the Wall Street Journal.
Talking tech: I’m an active follower on Twitter, but don’t tweet myself. It’s fascinating how that has become such an impactful way to get your news -- that’s how I like to utilize it. I typically follow some of the tech blogs and all the top golf influencers and information sources.
Must have music: I’ve got two teenage girls and another boy who’s almost a teenager, so I rarely have control of the music that’s on around me. It actually keeps me current -- I’ve learned to enjoy a wide variety. But I can’t say I’m down with rap or electronic.
Food for thought: The best food, or at least the most fun for me, is to grill myself. I’m more into cooking beef and barbecue. I do steaks on the gas grill, and all my smoke cooking on a Big Green Egg.
How I unwind: I love to watch my kids compete in sports and really watch them learn the valuable lessons of teamwork, work ethic and problem solving that happens in high school sports. I find it fascinating. Probably the place where I’m able to unwind the most is Lake Burton here in the North Georgia mountains. But I’m pretty boring. I love sports, I love watching sports.
Day in the life: The golf industry needs to figure out ways to grow participation and interest in the game by the younger sect. I think that’s a problem -- industry wide -- that everyone is focused on. It certainly is something that at Golf Channel, we’re focused on. I think pace of play is critical, making golf accessible and a better experience. For a lot of people, things like golf courses with childcare would improve participation.