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SBD/June 10, 2014/Media
App Review: Tennis Channel Everywhere Excels During Matches, But Basics Are Missing
Published June 10, 2014
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ACES: The Tennis Channel Plus model should be commended up front for its multi-court feature. For tournament play, this is definitely attractive to fans that want the option to jump from stream to stream rather than wait for the coverage of each match on TV. For $9.99, the day pass is a nice value for fans at home or at the venue. Another noteworthy feature of the app is the Tennis Channel live content. This is free to all users and permits instant viewing of any show that airs on the channel that day. So, content that airs at 9:00am is available until midnight. This is nice for those who want to catch up on a missed show.
FAULTS: Tennis Channel Everywhere excels in depth of video, but the app lacks a search feature and struggles in effectively naming content. Match-specific content is recognizable by title, but font size is small and many of the titles are longer than the space allotted to them. VOD content incorrectly shows all clip lengths to be 0:00, and for those viewing multiple videos in a short amount of time, pre-roll advertising is unchecked and somewhat overbearing. Currently, the app offers no sharability, social integration or transactional touch points aside from the upgrade to Tennis Channel Plus. Tickets and merchandise would be a nice add-on. Also missing from the app are scores, stats, alerts and -- most notably -- a full match schedule for tournament play.
BOTTOM LINE: Despite the exclusion of a full tournament schedule with tune-in information, Tennis Channel Everywhere is a nice mobile companion for watching live matches on the Tennis Channel or viewing multiple courts during tournaments with Tennis Channel Plus. During down time, the app needs to be more compelling if it wants to be everything to tennis fans. Searchable content, alerts and social distribution tools are on the wish list for the next release.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
See Sheridan's previous App Review submissions for THE DAILY:
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