New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/June 9, 2014/Marketing and Sponsorship
BP, AB Latest Sponsors Urging FIFA To Deal With Corruption Allegations Over '22 World Cup
Published June 9, 2014
TIME TO ABOLISH FIFA? In N.Y., Dave Zirin in a special wrote FIFA is "plagued by levels of corruption, graft and excess that would shame Silvio Berlusconi." Under the "iron-fisted leadership of Sepp Blatter, FIFA has been steeped in rotating scandals for so long, it’s difficult even to imagine its not being immersed in one public relations crisis or another." FIFA for decades has "entered the nations of the world with all the subtlety of a wrecking ball causing catastrophic damage, and every four years it gets away with it." The world is finally "seeing FIFA for what it is: a stateless conglomerate that takes bribes while acting as a battering ram for world leaders who want to use the majesty of the World Cup to push through their development agendas at great human cost." It is "past time to abolish FIFA" (N.Y. TIMES, 6/8). The GLOBE & MAIL's Jeff Gray wrote FIFA is "facing perhaps the biggest test of its 110-year history," as the governing body is "under siege as it grapples with mounting allegations of bribery and corruption that span the globe and involve millions of dollars." The "mess at FIFA," which expects to rake in US$4.5B in revenue from this year’s World Cup alone, "comes as corporations and governments around the world shift their attitudes toward bribery, a practice that until recently was quietly tolerated as the cost of doing business in certain parts of the world" (GLOVE & MAIL, 6/7). A N.Y. TIMES editorial stated, "No games are watched as intently as World Cup games. FIFA owes it to the world to strengthen its watch so soccer fans can cheer without any doubts" (N.Y. TIMES, 6/8). Smith College sports economics professor Andrew Zimbalist in a special to the BOSTON GLOBE wrote under the header, "IOC And FIFA: Monopoly Power Makes Pricey Games" (BOSTON GLOBE, 6/8).