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SBD/June 6, 2014/Marketing and Sponsorship
Published June 6, 2014
DARE BIGGER: MARKETING DAILY's Aaron Baar reported DuPont Protection Technologies is "launching a campaign to showcase the many ways Kevlar ... is used in both ordinary and extraordinary ways." The "Dare Bigger" campaign "kicks off this weekend with a sponsorship of the X Games on ESPN." DuPont VP/Kevlar William Weber said that the brand is "already being featured on the Games’ official website as a sponsor of past highlights and will be used to introduce highlights and recaps throughout the event" (MEDIAPOST.com, 6/3).
I CALL THAT A BARGAIN: Ollie's Bargain Outlet has signed on as the title sponsor of the NASCAR Nationwide Series race at Michigan Int'l Speedway on June 14. The race will be called the Ollie's Bargain Outlet 250. Ollie's entered the Michigan market in '12, with its 10th location in the state opening later this month. The company has ongoing relationship with drivers Kevin Harvick and Kasey Kahne, among others (Ollie's).
MORE ADDED TO THE LIST: United With Ukraine, a group trying to get the '18 FIFA World Cup moved out of Russia, added event sponsors Visa, Kia Motors and Sony to its "list of targets" for a boycott. The group, chaired by Senators Owner Eugene Melnyk, last week asked people "to boycott Anheuser Busch Inbev" (OTTAWA SUN, 6/6).