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SBD/June 6, 2014/Marketing and Sponsorship
Several Colleges Not Selling Jerseys Of Star Players Amid Commercial Rights Battle
Published June 6, 2014
SIGN OF THE TIMES: ESPN’s Brad Edwards said schools have "woken up to the fact that they can no longer pretend that they’re putting a jersey out there and it’s just a number." Edwards: "Everybody’s got the number of the starting quarterback in the bookstore and they recognize, now, that they can’t get away with it anymore. They are definitely making money off of using a player and it’s going to come back to bite them." ESPN’s Andre Ware: “It goes to show the day and age in which we are in college sports” ("College Football Live," ESPN2, 6/5).