McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities
SBD/June 6, 2014/Marketing and Sponsorship
Several Colleges Not Selling Jerseys Of Star Players Amid Commercial Rights Battle
Published June 6, 2014
SIGN OF THE TIMES: ESPN’s Brad Edwards said schools have "woken up to the fact that they can no longer pretend that they’re putting a jersey out there and it’s just a number." Edwards: "Everybody’s got the number of the starting quarterback in the bookstore and they recognize, now, that they can’t get away with it anymore. They are definitely making money off of using a player and it’s going to come back to bite them." ESPN’s Andre Ware: “It goes to show the day and age in which we are in college sports” ("College Football Live," ESPN2, 6/5).