Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/June 6, 2014/Marketing and Sponsorship
Several Colleges Not Selling Jerseys Of Star Players Amid Commercial Rights Battle
Published June 6, 2014
SIGN OF THE TIMES: ESPN’s Brad Edwards said schools have "woken up to the fact that they can no longer pretend that they’re putting a jersey out there and it’s just a number." Edwards: "Everybody’s got the number of the starting quarterback in the bookstore and they recognize, now, that they can’t get away with it anymore. They are definitely making money off of using a player and it’s going to come back to bite them." ESPN’s Andre Ware: “It goes to show the day and age in which we are in college sports” ("College Football Live," ESPN2, 6/5).