SBD/June 6, 2014/Colleges

Ours No More: N.C. State To Retire "This Is Our State" Marketing Campaign

N.C. State AD Debbie Yow on Thursday indicated that the school's "This Is Our State" marketing campaign will be "replaced with a new slogan before the football season," according to Joe Giglio of the Raleigh NEWS & OBSERVER. The school began using the slogan in '12, and Yow in an e-mail wrote, "Occasionally, we adopt a new primary theme to keep things fresh for our teams and fans. ... These usually have a shelf life of several years." Giglio notes NCSU was "winless against four in-state opponents in football" last season. After NCSU's loss to ECU, some ECU fans put up a billboard near Raleigh "with the final score and the words: 'ARRRR State.'" The school also lost to North Carolina, Duke, Wake Forest and North Carolina Central in men's basketball last year. Yow said that the "Our State" slogan was "never meant to be a territorial declaration or claim of dominance in any single sport," but instead a "reflection of the number of alumni in the state of North Carolina and their $7.3 billion annual impact on the state economy" (Raleigh NEWS & OBSERVER, 6/6).
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