Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata
SBD/June 5, 2014/Marketing and Sponsorship
Breathe Right To Co-Sponsor Belmont Stakes, Give Away Nasal Strips
Published June 5, 2014
EVENING THE SNORE: Victor Espinoza, the jockey for California Chrome, appeared on CBS' "The Late Show" last night, and host David Letterman brought up the nasal strip controversy. He asked, "Everybody made a big deal about the nose tape, anything there?” Espinoza replied, “I’m not really a genius with that, but it’s supposed to help them breathe a little.” Letterman: “I’ve used those. Do you ever use those to help you sleep at night?” Espinoza: “No, because I don’t snore at night. I think the ones that snore at night need them.” Letterman: “That’s good advice, thanks” (“Late Show,” CBS, 6/4).