CBS Signs Presenting Partners For NFL Thursdays NBA Ends Ban On Fantasy Game Sponsorships Jags' Bortles To Endorse Local Car Dealership Rory, Tiger Promote New Nike Irons On "Tonight Show" Newton, Manning Star In New Gatorade Ads Xfinity Set To Replace Nationwide In NASCAR Deal Ray Rice Not In M&T Bank's Ravens Ads Ditka Teams Up With Kids Clothing Store Hunter-Reay Signs Three-Year Extension With DHL Virtual On-Field Ads Causing A Stir
Upcoming Conferences and Events
SBD/June 5, 2014/Marketing and Sponsorship
Breathe Right To Co-Sponsor Belmont Stakes, Give Away Nasal Strips
Published June 5, 2014
EVENING THE SNORE: Victor Espinoza, the jockey for California Chrome, appeared on CBS' "The Late Show" last night, and host David Letterman brought up the nasal strip controversy. He asked, "Everybody made a big deal about the nose tape, anything there?” Espinoza replied, “I’m not really a genius with that, but it’s supposed to help them breathe a little.” Letterman: “I’ve used those. Do you ever use those to help you sleep at night?” Espinoza: “No, because I don’t snore at night. I think the ones that snore at night need them.” Letterman: “That’s good advice, thanks” (“Late Show,” CBS, 6/4).