Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/June 5, 2014/Marketing and Sponsorship
Breathe Right To Co-Sponsor Belmont Stakes, Give Away Nasal Strips
Published June 5, 2014
EVENING THE SNORE: Victor Espinoza, the jockey for California Chrome, appeared on CBS' "The Late Show" last night, and host David Letterman brought up the nasal strip controversy. He asked, "Everybody made a big deal about the nose tape, anything there?” Espinoza replied, “I’m not really a genius with that, but it’s supposed to help them breathe a little.” Letterman: “I’ve used those. Do you ever use those to help you sleep at night?” Espinoza: “No, because I don’t snore at night. I think the ones that snore at night need them.” Letterman: “That’s good advice, thanks” (“Late Show,” CBS, 6/4).