Pharoah Causes Monmouth To Raise Haskell Purse Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games
SBD/June 5, 2014/Marketing and Sponsorship
Breathe Right To Co-Sponsor Belmont Stakes, Give Away Nasal Strips
Published June 5, 2014
EVENING THE SNORE: Victor Espinoza, the jockey for California Chrome, appeared on CBS' "The Late Show" last night, and host David Letterman brought up the nasal strip controversy. He asked, "Everybody made a big deal about the nose tape, anything there?” Espinoza replied, “I’m not really a genius with that, but it’s supposed to help them breathe a little.” Letterman: “I’ve used those. Do you ever use those to help you sleep at night?” Espinoza: “No, because I don’t snore at night. I think the ones that snore at night need them.” Letterman: “That’s good advice, thanks” (“Late Show,” CBS, 6/4).