SBD/June 5, 2014/Facilities

Hospital Chain Advocate Health Care Lands Naming Rights To Bulls' Practice Facility

The Bulls and Advocate Health Care yesterday announced a multiyear deal that includes naming rights to the team's new downtown, 60,000-square-foot practice facility, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The Advocate Center is "expected to open this fall in time" for the '14-15 season. In addition to "exterior signage on the north, east and west sides of the building itself, Advocate also will get branding incorporated throughout the facility, including in the court area and video room." Terms of the deal with the Illinois-based health system were not disclosed, but experts last year "valued the building's naming rights at as much" as $1M annually based on comparable deals at other NBA training facilities. Many pro sports training facilities "have naming-rights deals with companies from the health sector," including the Celtics (Sports Authority Training Center at HealthPoint) and Cavaliers (Cleveland Clinic Courts) (CHICAGOBUSINESS.com, 6/4). With 12 hospitals, Advocate Health Care "is the Chicago area's largest hospital chain." It has been a Bulls sponsor for two years (CHICAGOTRIBUNE.com, 6/4).
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