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SBD/June 4, 2014/Marketing and Sponsorship
NHL Enters Stanley Cup Final With Online Sales More Than Doubled Last Year's Playoffs
Published June 4, 2014
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IT WAS 20 YEARS AGO TODAY: Licensees have issued product connecting the '94 Rangers Stanley Cup-winning team with the '14 club, especially with GIII’s Starter brand. Members of the '94 team will be making appearances at Modell’s and the NHL store in Manhattan. MSG’s “Dancing Larry” also will be making visits to Modell’s. A viewing party is planned for Manhattan’s Bryant Park tonight and two Rangers/Reebok-branded retail tents will feed the buying frenzy.