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SBD/June 3, 2014/Media
NBCSN Sets New Network, NHL Audience Records With Kings-Blackhawks Game 7
Published June 3, 2014
EAST MEETS WEST: The HOLLYWOOD REPORTER's Mike Barnes noted teams from N.Y. and L.A. -- the "top two TV markets" in the U.S. -- have not met in a championship since the '81 World Series between the Dodgers and Yankees. Kings RW Justin Williams: "We want to put L.A. on the map, and put it significantly on the map with regards to hockey." Rangers-Kings Stanley Cup Final Game 1 is tomorrow at Staples Center (HOLLYWOODREPORTER.com, 6/1).
THIS IS OURSELVES: AD AGE's Michael McCarthy reported NBC's upcoming Stanley Cup promo spots will "continue to use the Freddie Mercury/David Bowie vocals" from the a-capella version of the '81 classic rock song, "Under Pressure." NBC has already employed the song in spots "to drive tune-in" for the Eastern and Western Conference Finals. NBC Sports "started working on new 'Pressure' spots" as soon as the Rangers defeated the Canadiens in the Eastern Conference final. The net's in-house marketing department is "creating the campaign," the idea for which was a "collaboration" between NBC Sports Group Senior VP/Marketing Bill Bergofin, Dir of On-Air Promo Ray Worsdale, On-Air Promo Producer Ryan Watson and Editor Mike Gazzara. Rather than "focusing on bone-jarring checks or painted, screaming fans, NBC chose to focus on the intense pressure felt by players as they strive for the most hallowed trophy in sports" (ADAGE.com, 5/31). Meanwhile, in N.Y., Bob Raissman referred to NBC play-by-play announcer Doc Emrick as a "virtuoso performer." Emrick's "priorities are simple," as he "reports what’s unfolding in front of him, voicing calls so dramatic that they are mesmerizing" (N.Y. DAILY NEWS, 6/1).