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Marketing and Sponsorship

Marketplace Roundup

In London, David Kent reported adidas "has been criticised" by an animal rights group "following the release of a new advert promoting the World Cup." The company has "filmed a host of football's top stars holding a bloody cow's heart in the advert alongside the slogan: 'During the World Cup, I will give my heart to the cause'" (London DAILY MAIL, 6/2). In N.Y., Madison Hartman notes animal rights activists in Germany believe the ad "takes the idea too far" (N.Y. DAILY NEWS, 6/3).

GO YOUR OWN WAY: Hibbett Sports President & CEO Jeff Rosenthal appeared on Fox Business' "After the Bell" to discuss the retailer's business strategy. He said, "We really don't like competition. We like to go to small, isolated markets. We like to stay at least 20-30 minute drive time away from competition. We like to go where we're needed by consumers." Rosenthal acknowledged that the company has "lost about 20% of market cap in the past year." He added, "Ever since the second week of February, business has definitely picked up as the weather has gotten much better" ("After The Bell," Fox Business, 5/30).

IN THERE LIKE SWIMWEAR: Speedo USA last week announced the launch of a new Speedo Aquatic Zone "shop-within-a-shop" retail concept at four Sports Authority locations. The new 500+ square-foot premium Speedo Aquatic Zones located in Miami and Boca Raton, Fla., and Balboa and Sherman Oaks, Calif., stores, feature Speedo's swimsuits, goggles, accessories, training aids and footwear in a branded environment. The initiative is part of an expanded partnership with Sports Authority, which also unveiled an updated Speedo footprint in an additional 218 stores (Speedo).

GLOVE LOVE: In DC, Scott Allen notes Nationals LF Bryce Harper appears in a new commercial for Rawlings, in which he "throws on a practice field." The spot "lacks the wacky special effects" of Harper's Gatorade commercial and the "continuity errors" of his T-Mobile ad (WASHINGTONPOST.com, 6/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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