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SBD/May 30, 2014/Media
NHL Stanley Cup Playoffs Boost NBCSN To Primetime Audience Record In May
Published May 30, 2014
MY KIND OF TOWN: In Chicago, Ed Sherman writes NBC "will be rooting for the Blackhawks to pull off the comeback" and win their series with the Kings. Chicago technically is the nation's No. 3 TV market, but thanks to the "avid following" for the Blackhawks, "the town is a clear-cut No. 1 in terms of delivering hockey viewers." Before Thursday's Rangers-Canadiens Game 6, the N.Y. market was averaging a 4.1 local rating for Rangers games during the playoffs, while L.A. averaged a 1.7 for Kings games. Meanwhile, Chicago "checks in at a robust 13.4 for Hawks playoff games." The Blackhawks' "drawing power also goes beyond Chicago," as they "might be No. 1 in terms of national appeal." The Rangers "also are up there," and NBC and the NHL "salivate at the notion of a second straight Original 6 Final" (CHICAGO TRIBUNE, 5/30).