SBD/May 30, 2014/Events and Attractions

Ain't That a Kick In The Head? World Cup Tix Far Below Face Value On Secondary Market

Some tickets for the '14 FIFA World Cup "are being listed on the secondary market for as little as $15.48," 89% below face value, as soccer fans "snub games outside Brazil’s southern cities," according to Spinetto & Panja of BLOOMBERG NEWS. Viagogo Global Head of Communications Oliver Wheeler said that construction delays "may be affecting the resale market." Wheeler: "Some of the ticket prices have been directly related to the confidence in the infrastructure." He added flooding in the Amazonian city of Manaus this week "has definitely impacted on people’s confidence” for games there. A ticket for the June 25 Honduras-Switzerland match in Manaus "can be purchased for $27.27." However, tickets for games in Sao Paulo and Rio de Janeiro, and for the knockout stages, "are being listed above their official prices." The cheapest ticket advertised for the July 13 final at Rio’s Maracana stadium is $5,100, "more than 10 times its $440 face value." Still, Wheeler expects that prices will "drop further in the coming days" (BLOOMBERG NEWS, 5/30).
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