The NFL has signed distribution partnerships with Amazon and Roku to place the forthcoming NFL Now digital video service
on the Fire TV, Kindle Fire and Roku streaming platforms. The league also has inked a deal with existing corporate partner McDonald’s for the QSR to be the third presenting sponsor of NFL Now. McDonald’s joins Verizon and Gillette as launch sponsors, while Amazon and Roku are the fourth and fifth distribution partners for the service following Verizon, Microsoft and Yahoo. NFL Now is still slated for a debut in August and will provide a customizable feed of highlights, original content, team-specific material, NFL Films content and some repurposed content from NFL.com and the NFL Network. NFL Media COO Brian Rolapp in a statement said, “Our agreements with Amazon and Roku drive towards our goal of securing the broadest possible distribution for NFL Now at launch, providing fans a robust NFL video experience no matter what platform or device they are using."